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24 Apr 2017

MG Owners’ Club visit provides tourism boost

Tourism Ireland supports vintage car enthusiasts’ tour to the Wild Atlantic Way

A British vintage car enthusiasts’ club – the MG Owners’ Club – has been visiting Mayo, enjoying a five-day, deluxe touring holiday here. The group’s itinerary was created by leading British classic car and sports car tour operator, Travel Destinations. The tour was supported by Tourism Ireland in Britain, with some 65 MG cars taking part in the club’s 20th annual Ireland tour.

While in Mayo, the club’s Wild Atlantic Way tour brought them to Westport and Achill Island. They enjoyed a visit to Glen Keen Farm & Visitor Centre in Louisburgh, as well as a guided tour of Westport House. 

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “We are delighted to welcome the MG Owners’ Club to Mayo and we wish them a really successful and enjoyable tour, as they discover our spectacular Wild Atlantic Way. Given that car touring visitors tend to stay longer, spend more and are more likely to visit more than one region, Tourism Ireland is actively promoting car touring and longer-stay holidays in GB.”

Julie Wakley continued: “Great Britain is an important market for tourism to the island of Ireland and Tourism Ireland is undertaking an extensive programme of promotions throughout 2017, to highlight Ireland to British travellers. We continue to monitor developments around Brexit closely, to better understand and plan for its implications on travel. Competitiveness and value for money are more important than ever this year, given currency fluctuations and the decline in the value of sterling. We continue to work with key travel partners, including tour operators like Travel Destinations, to encourage them to extend the Ireland content of their existing programmes or to include Ireland for the first time in their programmes.”

Richard Monk, General Manager of the MG Owners’ Club, said: “Ireland has proved to be the perfect destination for our MG car tours. Wherever we go, the scenery has been spectacular, the roads have been great and the welcome we receive has been second to none. As a club, we have travelled all over Europe from Iceland to Croatia, but there is a reason we keep returning to Ireland each year. Nothing can quite match it.”
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Members of the MG Owners’ Club and their vintage cars, parked at Westport House, taking part in the club’s 20th annual MG Ireland tour.
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

23 Apr 2017

Tourism Ireland leads sales mission to China