Representatives of one of Italy’s biggest tour operators, Francorosso, together with 17 of its top-producing travel agents, are visiting Ireland this week. They are here as guests of Tourism Ireland and Fáilte Ireland.
The group is on a fact-finding visit, to experience at first-hand what Ireland has to offer Italian holidaymakers. The aim of their visit is to educate and enthuse them about Ireland – so they are better equipped to sell the destination to their clients when they return home.
The group’s packed itinerary included the Rock of Cashel, Dingle Distillery and Gallarus Oratory. They also visited Glendalough, Powercourt Estate, Malahide Castle and the Guinness Storehouse.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “Fact-finding visits like this are an important element of our overall promotional programme, as the travel agents get to experience at first-hand the wealth of things to see and do here for Italian holidaymakers. Our aim is to enthuse them about the destination and ensure that when they return home, they are better equipped to advise their clients about Ireland, when planning and booking their holidays.”
Niamh Kinsella continued: “Italy is a key market for tourism to the island of Ireland. 2016 was the best year ever for tourism from Italy to Ireland, when we welcomed almost 345,000 Italian visitors, up +7% compared on 2015. Tourism Ireland is determined to ensure that growth continues and we are rolling out a busy programme of promotions in Italy this year.”
Italian travel agents with Valentina Salaris, Tourism Ireland (back, right), at the Dingle Distillery.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.