14+ million French will read all about Northern Ireland
Four top French travel writers have been exploring the walled city of Derry and finding out about the city’s history and attractions. They were here as guests of Tourism Ireland and Tourism NI.
The journalists’ itinerary included a drive along the Causeway Coastal Route, with stops en route at places like Carrick-a-Rede rope bridge, the Giant’s Causeway and Old Bushmills Distillery. The group also enjoyed a walking tour of Derry’s historic walls, as well as a visit to the Guildhall, the Tower Museum and the Siege Museum.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland was delighted to invite these influential travel writers to visit Northern Ireland. Their articles will be seen and read by over 14 million people around France, helping to raise awareness of the many things to see and do on a holiday in Northern Ireland.
“France is one of the top markets for tourism to Northern Ireland and Tourism Ireland has a busy promotional programme under way right now – to showcase Northern Ireland and continue to grow French visitor numbers in 2017. We are promoting the Causeway Coastal Route, as well as other iconic experiences like the walled city of Derry and Titanic Belfast. With our spectacular scenery, world-class visitor attractions and good value accommodation, Northern Ireland truly is a ‘must see’ destination. Our message is that there has never been a better time to come and visit Northern Ireland.”
Gavin Radford, Tourism Ireland (second right), tour guide Lesley Doherty (left) and French travel writers visit the Tower Museum.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.