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03 Apr 2017

4.8 million golfers in GB to read all about the Irish Open and our world-class golf

Top GB golf journalists tee off at Portstewart and Portrush

Golfers around GB – and potential golf holidaymakers for Northern Ireland – are set to read all about this year’s Irish Open at Portstewart and Northern Ireland’s world-class golf, following a recent visit by leading GB golf journalists. 

The journalists – representing media outlets like the Daily Mirror, Daily Mail and The Sun, with a combined circulation of more than 4.8 million readers – were here as guests of Tourism Ireland and Tourism NI. The group had the opportunity to test their skills on this year’s venue for the 2017 Irish Open, when they played the Strand Course at Portstewart Golf Club. The journalists also played Royal Portrush – venue for The Open in 2019.

Promoting golf in Northern Ireland is a major focus for Tourism Ireland, in GB and in other important golf markets around the world. Tourism Ireland is taking every opportunity to highlight the 2017 Irish Open at Portstewart, which provides a fantastic platform to put golf in Northern Ireland in the global spotlight once again, showcasing what we have to offer to golfers around the world. 

David Boyce, Tourism Ireland’s deputy head of Britain, said: “We were delighted to invite these leading GB golf journalists to Northern Ireland, to experience two of our top courses for themselves and to have the chance to hear all about the plans for the upcoming Irish Open at Portstewart. Tourism Ireland has a busy programme of promotions under way, to highlight our world-class golf and encourage more people to consider a golfing holiday in Northern Ireland. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class courses and our unique brand of hospitality plays a key role in attracting golfers.”

Other Tourism Ireland activity to highlight golf in Northern Ireland this year includes co-operative promotions in conjunction with top GB golf tour operators, like Your Golf Travel, Golfbreaks and Club Choice Ireland; online ads on seven popular golf websites until July, linking through to great golf information an offers on Ireland.com; a Tourism Ireland stand, with industry partners, at the BMW PGA Championship at the famous Wentworth Club in Surrey, in May; and regular ‘Golf Ireland’ e-newsletters to the Tourism Ireland database of more than 7,000 golfers around GB, promoting golf in Northern Ireland, golf industry offers and the Irish Open.
  GB golf writers watch Michael Gannon, golf writer with the Daily Record, tee off at Royal Portrush. Also pictured are Joe Cruise (left) and Clair Balmer (second left), both Tourism Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.

 

Previous Press Release

31 Mar 2017

Tourism Ireland leads sales mission to China