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03 Apr 2017

14+ million people to read all about Northern Ireland and our Game of Thrones connections

International journalists check out Game of Thrones locations

Journalists from 12 different countries – including GB, the United States, France, Germany, Canada, the Netherlands, Italy, Belgium, Sweden, Switzerland, Austria and India – have been taking part in a Game of Thrones tour in Northern Ireland. They were invited here by Tourism Ireland, in conjunction with Tourism NI. As a result of this visit, the journalists’ 14 million readers, or potential holidaymakers for Northern Ireland, will be reading all about our spectacular scenery and some of many great tourism experiences on offer here.

On arrival in Belfast, the journalists enjoyed a sightseeing tour of the city, before travelling along the Causeway Coastal Route, stopping off at various Game of Thrones locations along the way – including the caves at Cushendun, Ballintoy Harbour and the Dark Hedges near Ballymoney, known as ‘The Kingsroad’ in the famous TV series. The journalists also visited Mary McBride’s Pub in Cushendun, to see one of Tourism Ireland’s Game of Thrones doors. 

In County Down, the group explored Tollymore Forest near Newcastle, checking out where the opening scene of series one was filmed. They visited the Cistercian ruins at Inch Abbey (known as ‘Robb Stark’s Camp’) and discovered ‘Winterfell’ at Castle Ward and Audley’s Castle. The group also enjoyed a special Game of Thrones banquet at The Cuan in Strangford.

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to have the opportunity to highlight our connection with Game of Thrones to these influential journalists and, at the same time, showcase our spectacular scenery. We are confident that the articles they will write will inspire many fans of the series around the world to come to Northern Ireland and discover the landscapes and locations featured in the series for themselves.

“Tourism Ireland is undertaking a busy programme of promotions throughout 2017, to build on the growth in overseas visitors to Northern Ireland. We are highlighting the Causeway Coastal Route and other iconic experiences like Titanic Belfast and our unique National Trust properties, as well as our world-renowned golf and food.”

Game of Thrones fever is on the rise, with anticipation mounting among fans everywhere about the long-awaited seventh season, which is set to premiere in July. Tourism Ireland will launch a brand new campaign this summer, showcasing Northern Ireland once again to millions of Game of Thrones fans worldwide.
  International journalists at the Dark Hedges, Co Antrim.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2016, we welcomed approximately 2.1 million overseas visitors to Northern Ireland, delivering revenue of about £527 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.

Previous Press Release

31 Mar 2017

Tourism Ireland leads sales mission to China