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26 Apr 2017

1.7 million Scandinavians to read all about Ireland

Nordic journalists experience Ireland’s Ancient East and the Wild Atlantic Way

Journalists from Denmark and Sweden have been exploring Ireland’s Ancient East and the Wild Atlantic Way this week, as guests of Tourism Ireland and Fáilte Ireland. As a result of their visit, more than 1.7 million Scandinavians will be reading all about Ireland over the coming months.

The journalists, representing a number of major Nordic media outlets, including Magasinet Rejser and Scandinavian Traveller magazine, have been checking out some of the many things to see and do in Ireland’s Ancient East and along the Wild Atlantic Way. Their busy itinerary included the Rock of Dunamase, in Co Laois, as well as the Ring of Kerry and the Dingle Peninsula. The journalists also took time to explore Kilkee and Bunratty, while in Co Clare.

Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Ireland – helping us to spread the good news about the destination through the media in Scandinavia. The journalists have been really impressed by our spectacular scenery, the range of things to see and do, as well as by the friendliness of the people they met. I am confident that their visit will result in lots of positive publicity for Ireland’s Ancient East and the Wild Atlantic Way in a range of online and print publications.

“Fact-finding visits like this are an important element of our overall promotional programme, providing an excellent opportunity to showcase the many things to see and do in Ireland to potential Scandinavian holidaymakers.”

  Danish and Swedish journalists with Annica Jansson, Tourism Ireland (third right); and Antoinette Reilly, Fáilte Ireland (right), at Moll’s Gap, Co Kerry.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.