Planning your holiday? Visit our consumer website

05 Sep 2016

Tourism Ireland launches €9 million autumn campaign

Autumn promotional blitz targets late-season travellers around the world

Tourism Ireland and Minister for Transport, Tourism and Sport Shane Ross TD have launched a €9 million promotional campaign, to boost late-season travel to Ireland from around the world. The September to December period usually yields as much as 30% of Ireland’s annual overseas tourism business. As part of the campaign, Richard E Grant arrived in Dublin today – to film two new online videos for a promotion with Smooth Radio in Britain, which will reach about 5.5 million potential holidaymakers.

The campaign will highlight the many festivals and events taking place right around the island this autumn and winter – from the Dublin Theatre Festival to the Bram Stoker Festival and Culture Night, Lisdoonvarna Matchmaking Festival, Galway International Oyster Festival, Belfast International Arts Festival, Sligo Live, Cork Jazz Festival, Wexford Festival Opera and New Year Festival (NYF) Dublin.
 
Minister Ross said: “I’m pleased to support the launch of Tourism Ireland’s autumn campaign and wish to acknowledge the role of accomplished actor Richard E Grant, whose involvement will add impact to the campaign in the important British market. I am committed to ensuring that Ireland’s strong tourism performance to date in 2016 continues during the autumn-winter period and into 2017. I am confident that Tourism Ireland’s autumn campaign will continue the agency’s effective work in marketing Ireland as a visitor destination around the world and will help to ensure continued growth in tourism earnings and employment in communities all over Ireland.”

Tourism Ireland CEO Niall Gibbons said: “We have seen very strong growth of almost +13% in overseas visitors to Ireland for the first seven months of 2016. Our autumn campaign aims to take advantage of late booking trends in our markets around the world, as there is still plenty of business to play for. Many people are opting for shorter holiday breaks and autumn is a good opportunity with many world-class festivals and events happening around the island.”

Niall Gibbons continued: “Tourism Ireland’s publicity drive continues this autumn, targeting print, broadcast and online media around the world, with lots of positive stories about Ireland. We will promote the island of Ireland through our sales missions to the Middle East, India, Australia and New Zealand. We will work hard to maximise the success of winter air routes, to grow tourism in the shoulder and off-seasons. In addition, Tourism Ireland will bring top overseas travel agents and tour operators to the island of Ireland this autumn, to meet with hundreds of tourism businesses here and negotiate inclusion in their 2017 brochures and programmes.”

The campaign – which is being rolled out in Great Britain, North America, Mainland Europe, Australia and emerging markets – will incorporate a major focus on city breaks, as well as on attracting visitors to more rural areas over the coming months. Highlights of the activity include co-operative promotions with Ryanair, Aer Lingus and Stena Line, transatlantic and long-haul airlines like Delta, American and Ethiopian Airlines; extensive online advertising; as well as a busy programme of digital, PR and social media activity.

Other highlights from the campaign:
  • An online co-operative campaign with Aer Lingus will run in France, Germany, Spain, Italy and the Netherlands, highlighting good value fares to Dublin and Cork for the autumn period.
  • About 60 top international business tourism buyers will travel here at the end of September, to take part in Connect16, a brand new showcase for the events and business tourism sector. The buyers will also take part in familiarisation visits of Ireland’s Ancient East, the Wild Atlantic Way and Northern Ireland.
  • Digital campaigns will run for ten weeks in the United States, reaching about 100 million people in our ‘culturally curious’ and ‘social energiser’ audiences.
  • Hitting the road: Tourism Ireland’s ‘Jump into Ireland’ travel trade and media blitz will take in the cities of Los Angeles, San Francisco and Seattle; and sales missions to the Middle East, India, New Zealand and Australia will also take place.
  • Tourism Ireland will promote the island of Ireland to approximately 65,000 influential travel professionals in Mainland Europe this autumn at trade fairs like IFTM Top Resa in Paris and TTG Incontri in Rimini.
  • ‘Flavours of Ireland’ workshop will target long-haul markets through UK inbound tour operators.
  • World Travel Market takes place again in London, the largest B2B event in the global travel and tourism calendar.
Niall Gibbons, CEO of Tourism Ireland; actor Richard E Grant; and Tourism Minister Shane Ross, at the launch of Tourism Ireland’s autumn campaign in Trinity College Dublin.

Notes To Editors

GREAT BRITAIN

  • Actor Richard E Grant highlights Ireland to 5.5 million ‘culturally curious’
    Tourism Ireland is teaming up with well-known actor Richard E Grant and Smooth Radio (popular radio station) once again this autumn, to produce two new online films highlighting Dublin and Ireland’s Ancient East. These are part of a series of five films (three films were unveiled this summer, featuring Belfast, the Causeway Coast and the Wild Atlantic Way). The campaign will reach about 5.5 million ‘culturally curious’ holidaymakers across Britain.
  • Targeting 1.85 million Telegraph readers
    Three half-page articles all about Ireland will appear in the Saturday travel section of the Telegraph this autumn, reaching about 1.1 million readers; the themes of the articles will include Dublin, Ireland’s Ancient East and Northern Ireland’s Year of Food and Drink. And, a further 32 articles will appear in the Telegraph online, between September and November, reaching some 750,000 readers.
  • Promoting Dublin to 1.5+ million ‘social energisers’ via Time Out
    Tourism Ireland will partner with Time Out – reaching its 1.1 million readers with double-page spreads on Dublin and Belfast and with other articles on Hallowe’en in Derry, New Year’s Eve in Dublin and Northern Ireland’s Year of Food and Drink. Digital promotions will target a further 550,000 people – through a special Dublin section on Time Out online, blog posts and email marketing.
  • Online advertising blitz
    Tourism Ireland will reach almost 8 million ‘culturally curious’ holidaymakers online this autumn – through ads on Facebook; ads on lifestyle websites such as BBC Good Food, Country Living and Food&Wine; and with 30-second videos promoting the Wild Atlantic Way, Northern Ireland, Ireland’s Ancient East and Dublin on websites like National Geographic, TVguide.co.uk and TVplayer.com. Tourism Ireland will reach about 4.5 million ‘social energisers’ between now and the end of the year – with its Craic Dublin and Check Belfast films playing on popular music platforms Vevo and YouTube, as well as through advertising on Facebook.
  • Publicity spotlight
    Tourism Ireland’s publicity drive continues this autumn, targeting national and regional print, broadcast and online media throughout Britain, with lots of positive stories about the island of Ireland. The X Factor auditions at Croke Park, filmed in July, aired on Saturday (3 September), as part of the latest series of the hugely popular show, featuring footage of the city supplied by Tourism Ireland. Influential British bloggers and journalists have been invited to experience events like the Bram Stoker Festival, The Outing, Dublin Theatre Festival and Wexford Festival Opera. And journalists from popular titles like The Sun, Scotland on Sunday and the Daily Mail will visit, and then write about, various locations along the Wild Atlantic Way.
  • Social media and email marketing
    Tourism Ireland will continue to deliver relevant and timely information about the island of Ireland this autumn, via social media and email marketing. The organisation has 440,000+ Facebook fans and almost 70,000 Twitter followers in Britain alone (@GoToIrelandGB). And email marketing will target about 170,000 potential holidaymakers around Britain each week, featuring great offers from industry partners – highlighting both value and ease of access – and encouraging them to come and visit this autumn or winter and perhaps sample some of the many events taking place right around the island.
  • Co-operating with key travel partners
    A busy programme of co-operative campaigns with air and sea carriers – including Aer Lingus, Flybe, Stena Line and P&O – is either under way or in the pipeline for this autumn. For example, a campaign with Flybe and Ireland West Airport Knock will run until the end of September, highlighting the Wild Atlantic Way and great fares to Knock on flights from Manchester, Birmingham and Edinburgh. Tourism Ireland will promote the Wild Atlantic Way, Ireland’s Ancient East, Dublin and Belfast in conjunction with leading online travel agents like Expedia, lastminute.com and Travelzoo. And co-operative activity will also take place with leading British tour operators, including Glenton Holidays, Fáilte Travel, Barrhead Travel, Superbreaks and GreatDays Travel.
  • Promoting to the influential travel trade
    Influential British coach and group tour operators will take part in a familiarisation visit and attend a workshop in Kilkenny, at the end of September, where they will meet with Irish tourism enterprises and negotiate for their 2017 programmes.
  • World Travel Market
    Tourism Ireland will mount a significant presence at World Travel Market (WTM) in London, in November. This year, about 70 tourism companies from the island of Ireland will attend WTM, the largest B2B event in the global tourism calendar.
  • Growing business tourism
    Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in Britain this autumn. In October, six Cork companies will meet, and do business with, more than 70 MICE (meetings, incentives, conferences and events) buyers in the south of England, during our ‘Meet in Ireland’ roadshow; a similar roadshow, with eight tourism partners, will highlight Dublin to about 80 MICE buyers in December. Four regional convention bureaux will meet 55 British conference organisers, at a networking event in the Irish Embassy in London. And ‘Ireland Meets the West End’ in London, an important B2B event, will take place again this year, in mid-November, with about 38 companies from Ireland due to attend.
  • ‘Teeing up’ our world-class golf
    Email marketing in conjunction with N1 London Greenwich Peninsula will highlight our world-class golf to about 100,000 golfers, golf pros and corporate clients. Co-operative campaigns with two leading online golf tour operators, Your Golf Travel and Golfbreaks, continue this autumn. And online ads will run on key golf websites between now and the end of the year.
  • Spreading the good news about car touring holidays in Ireland
    Once again, Tourism Ireland, together with six Irish tourism companies, will have a presence at the Goodwood Revival in Chichester, next weekend (9-11 September). This is one of the largest vintage car festival events in Britain, attracting about 150,000 visitors and offering a fantastic platform to spread the good news about car touring holidays around the island of Ireland. Tourism Ireland and 16 tourism partners will also attend the Classic Motor Show in Birmingham, in November – the most popular car exhibition in Britain.
NORTH AMERICA
  • Online advertising blitz
    Digital campaigns will run for ten weeks in the US (12 September–20 November), reaching about 100 million people in our ‘culturally curious’ and ‘social energiser’ audiences. The campaigns feature extensive use of video and other content to motivate and engage potential holidaymakers at the right time and in the right environment. The campaign targeting the ‘culturally curious’ will run on a range of sites such as BBC World, NationalGeographic.com and LonelyPlanet.com, as well as on digital TV through CBS. Our campaign targeting younger, ‘social energiser’ holidaymakers will run on popular lifestyle and travel sites. And a separate, tactical ad campaign will run on popular websites like TravelZoo, Travel Spike, Dunhill Travel Deals and Shermans Travel – aimed at turning more ‘lookers into bookers’ by presenting attractive Ireland vacation packages to prospective travellers at key booking periods. In Canada, Tourism Ireland’s online campaign will run until the end of October, reaching millions of ‘culturally curious’ travellers. Ireland ads will run on websites like AOL, Yahoo and BBC.com; and Ireland videos and articles will run on a number of channels like Facebook, Frommers, Fodors, Traveltune and Sparkrecipes.
  • Publicity spotlight
    Tourism Ireland’s publicity programme in the US alone will generate positive coverage for the island of Ireland this year worth more than €150 million in equivalent advertising value. Influential American travel and lifestyle journalists and bloggers have been invited to visit this autumn – including journalists from the Huffington Post, the Travel Channel, AFAR magazine and Condé Nast Traveler magazine. The Wild Atlantic Way, Ireland's Ancient East and Northern Ireland will feature in an upcoming episode of the PBS (Public Broadcasting Service) TV travel series, Travelscope. And Ireland will feature on the cover of Links magazine (about 220,000 readers), this autumn. Over the coming months, celebrity chef Clodagh McKenna will appear several times on The Marilyn Denis Show, an entertainment and lifestyle talk show in Canada; Clodagh will also highlight Ireland’s superb food on Your Morning, a new breakfast TV show on CTV in Canada.
  • Social media and email marketing
    Over 1.15 million people are following Tourism Ireland on Facebook in the US and over 100,000 in Canada (3.6+ million fans worldwide) to learn more about the island of Ireland. Tourism Ireland also has almost 65,000 Twitter followers in the US (@GotoIrelandUS) and almost 28,000 followers in Canada (@GoToIrelandCA); and is also targeting younger travellers through Pinterest, with 8,300 followers on the photo-sharing site. Tourism Ireland’s email marketing will reach about 168,000 Americans each week this autumn, highlighting partner offers and compelling reasons to visit.
  • Travel trade and media blitz in LA, San Francisco and Seattle
    Tourism Ireland and partners will target hundreds of travel agents in the key cities of Los Angeles, San Francisco and Seattle (in November), as part of its final ‘Jump into Ireland’ event of 2016. The busy schedule will include a B2B event in each city showcasing the regions of Ireland to the travel agents, via a 60-minute travel TV show format, and will also include opportunities for media networking – providing an excellent opportunity for the participating Irish companies to promote and sell their product to the key decision-makers they meet in the various cities.
  • Promoting to the influential travel trade
    A Canadian Expo takes place in Galway, in October, when Irish tourism enterprises will have the opportunity to meet and do business with about 20 carefully selected, top-producing Canadian travel agents. In the US and Canada, Tourism Ireland’s autumn series of webinars (online training seminars for the travel trade) will cover a range of themes about the island of Ireland.
  • Co-operation with airlines, tour operators and online travel agents
    Online campaigns with the various airlines serving the island of Ireland from the United States – including Delta, American and Ethiopian Airlines – are either under way or in the pipeline, to drive business in the shoulder and off-peak seasons. Tourism Ireland is also working with leading American tour operators this autumn – including Sceptre Tours, CIE Tours International, Collette Vacations and Celtic Tours. And in Canada, Tourism Ireland will partner with Air Canada rouge, Aer Lingus, Royal Irish Tours and Globus.  
  • Growing business tourism
    Tourism Ireland will continue to build awareness of the island of Ireland as a world-class destination for association conferences and incentive travel, this autumn. Activity will include a significant presence – with 32 partners from Ireland – at IMEX America in October, a three-day show in Las Vegas which targets decision-makers in the lucrative MICE (meetings, incentives, conferences and events) sector. And our autumn, three-city MICE sales blitz will take in Minneapolis, Chicago and Toronto.
  • ‘Teeing up’ our world-class golf
    Tourism Ireland’s 30-second ‘Home of Champions’ ad will highlight our world-class golf on the hugely popular NBC Golf Channel during the Ryder Cup, which takes place 30 September–2 October.
  • Targeting equestrian enthusiasts
    Tourism Ireland will sponsor the Royal Winter Fair in Toronto, in November – an indoor agricultural and horse show event, with about 320,000 visitors each year.
MAINLAND EUROPE
  • In September, Tourism Ireland will undertake an online campaign with Aer Lingus in Germany, France, Italy, the Netherlands and Spain, promoting flights to Dublin and Cork for the autumn period. And Tourism Ireland will partner with Ryanair in Germany, France, Spain, Italy, the Netherlands and Denmark, to promote good value fares for autumn and winter breaks.
Activity in individual European markets will include:
  • Germany
    • TV ads, featuring the Wild Atlantic Way, will run on national German TV channels this December, in a campaign with weg.de (one of the largest and most popular online travel agencies in Germany), reaching some 11 million viewers. Video ads will also highlight the Wild Atlantic Way on Facebook, in December, to kickstart travel plans for 2017.
    • And a further 11 million Germans will be targeted this September, through an online ad campaign with Aer Lingus, highlighting ease of access and great fares on flights to Dublin from Düsseldorf, Munich, Frankfurt, Stuttgart and Berlin.
    • Tourism Ireland will also partner with Ryanair to promote new flights from Hamburg to Dublin and from Berlin to Belfast.
    • Approximately 27 Irish tourism partners will travel to Offenbach in October, to take part in Tourism Ireland’s B2B workshop and networking event with key German, Swiss and Austrian tour operators.
    • Twelve influential German coach tour operators will visit in October, to take part in a familiarisation visit.
    • The German version of the popular reality TV show Come Dine with Me is filming in Ireland this week. Called Das perfekte Dinner (meaning ‘The Perfect Dinner’), five German amateur chefs are taking part in an ‘Ireland special’, which will air to almost 1.4 million viewers at primetime on VOX (German nationwide TV channel). As well as featuring the contestants preparing and hosting their dinner party, viewers will also see footage of Dublin, Wicklow, Kildare, Cahir, Kinsale and West Cork.
    • Business tourism promotions will include a B2B workshop in Düsseldorf at the end of November, targeting senior representatives of companies involved in the MICE sector in Germany; as well as advertorials in key business magazines between September and December, reaching more than 80,000 influential MICE buyers.
       
  • France
    • Tourism Ireland videos – highlighting the Wild Atlantic Way, Ireland’s Ancient East and the Causeway Coastal Route – will run on a mix of popular video networks, from the end of November to mid-December.
    • Tourism Ireland will work with MinuteBuzz (culture, arts and news website) in September and October, promoting city breaks in Dublin and Belfast to our important ‘social energiser’ and ‘culturally curious’ audiences.
    • Ireland’s Ancient East and its legends will be promoted via Facebook and YouTube, in November.
    • A digital and mobile campaign with Aer Lingus will kick off in mid-September, highlighting ease of access and good value fares for French travellers to Dublin and Cork.
    • A radio, regional press and email marketing campaign, in conjunction with Transavia and Dublin Airport, will promote the Transavia flight between Paris (Orly) and Dublin for off-season breaks to Ireland.
    • Tourism Ireland will also team up with Brittany Ferries for a ‘book early for 2017’ campaign, highlighting car touring, coach tours and family holidays to Ireland.
    • A two-week campaign with Voyages SNCF (online travel agent) will encourage travel to Dublin and Belfast this autumn, directing prospective travellers to a special Ireland section on Voyages-sncf.com.
    • Radio station RFI (Radio France Internationale) will travel to Dublin this autumn, to report on 1916 commemorations. A journalist from Dimanche Ouest-France (major regional weekend newspaper) will visit Clare Island, Co Mayo. And five French travel writers will visit Ireland’s Ancient East.
    • Seven Irish tourism companies will join Tourism Ireland for this year’s IFTM (International French Travel Market), the largest travel trade exhibition in France; screen tourism, and our connections with Star Wars and Game of Thrones, will be the focus this year.
    • A group of influential French tour operators will visit Ireland’s Ancient East in October.  
    • A four-page article will highlight the island of Ireland for conferences and meetings to 7,000 readers of Meet and Travel magazine.
       
  • Spain
    • Tourism Ireland’s digital campaign will promote weekend breaks to Dublin, Cork and Belfast to more than one million Spanish ‘social energisers’. Spain is an important market for late season travel, with more than 20% of all Spanish visitors to Ireland arriving in the off-season or Q4.
    • Tourism Ireland will work with Ryanair and Aer Lingus this autumn, to highlight good value fares for Spanish travellers to Ireland. Co-operative activity with online travel agents (OTAs) will include an outdoor and online campaign with Logitravel (the third largest OTA in Spain) and an online campaign with eDreams.
    • Tourism Ireland will also team up with the one of the biggest brands in Spain – the tour operating arm of Spanish retailing giant El Corte Inglés – promoting winter breaks to millions of late-season Spanish travellers, via billboard ads in Madrid metro stations, as well as online and in-store advertising.
       
  • Italy
    • Tourism Ireland will target some of Italy’s top influencers, including radio DJs and bloggers, encouraging them to share great stories about the island of Ireland with their listeners, followers and social communities.
    • City breaks will be promoted to our ‘culturally curious’ audience in Italy, through co-operative activity with Aer Lingus, Ryanair and leading online travel agent Logitravel.
    • Short breaks to Dublin and Ireland’s Ancient East will also be promoted through email marketing and social media.
    • Tourism Ireland, together with seven tourism industry partners, will attend TTG Incontri, an important trade fair in Rimini which was attended by about 63,000 Italian travel professionals in 2015.
    • The most popular travel programme in Italy, Alle Falde del Kilimangiaro, which has approximately 1.5 million viewers per episode, will film in Dublin in September. And Due Ruote biker magazine (circulation approximately 150,000) will visit Dublin and the Causeway Coastal Route by motorbike, in September.
       
  • Northern Europe
    • Tourism Ireland’s “5 unique reasons to visit Ireland” digital campaign in Belgium and the Netherlands will promote autumn and winter festivals, including Tradfest in Dublin’s Temple Bar, as well as music, nature and Christmas shopping.
    • Tourism Ireland’s annual trade workshop in Amsterdam will take place in mid-September. Fourteen partners from the island of Ireland, as well as representatives from Aer Lingus, will participate in the workshop, meeting and doing business for 2017 with the Dutch travel professionals.
    • Some 900,000 TV viewers in the Netherlands will tune into images of Ireland in October, in a popular travel programme called Vive la Frans. The show follows brothers Frans and Dorus Bauer as they explore Europe’s culture, music and scenery, gathering insights into local life from the people they meet along the way. Filming for three episodes of the show took place this summer in counties Dublin, Meath, Tipperary, Westmeath, Down and Donegal.
    • KLM will launch its new, twice-daily flight between Amsterdam and Dublin on 30 October; Tourism Ireland will work with KLM to maximise the promotion of this new service.
    • Key conference and meetings buyers in Belgium will hear all about our world-class business tourism offering at two networking events, in October and November.
    • In the Nordic countries, an online campaign will highlight Dublin and Belfast, with the headline ‘Two Cities, One Break’, on the site of eTraveli (the biggest online travel agent in the Nordics) between now and the end of the year; online ads on travel and lifestyle websites will also encourage traditional music fans to travel to Dublin in January, to attend TradFest.
    • Tourism Ireland will also partner with Norwegian Airlines (in Norway), Finnair (in Finland) and Ryanair (in Denmark) to highlight autumn city breaks.
    • A group of Scandinavian journalists will take part in a ‘digital detox’ familiarisation visit of Ireland’s Ancient East, at the end of September.
AUSTRALIA AND DEVELOPING MARKETS
  • Tourism Ireland leads sales mission to the GCC and India
    Ten Irish tourism companies will join Tourism Ireland’s sales mission to the United Arab Emirates and India later this month. The sales mission will target top travel agents and tour operators in the cities of Dubai and Abu Dhabi (in the UAE) and Mumbai and New Delhi (in India).
  • Hitting the road ‘Down Under’
    Thirteen tourism companies from the island of Ireland will also take part in a week-long sales mission to New Zealand and Australia, in November. They will meet, and do business with, some 300 influential travel agents, tour operators, airlines and travel journalists – through a series of workshops and networking events in Auckland, Brisbane, Sydney and Melbourne.
  • Advertising in Australia to capitalise on ‘early bird’ booking season
    Tourism Ireland in Australia will kick off an online and print advertising campaign at the end of September, to capitalise on the important ‘early bird’ booking season – when all the major airlines promote their special fares. The campaign will run until the end of November, keeping the island of Ireland ‘front of mind’ for Australians considering a trip to Europe in 2017 and reminding them that Ireland is the ‘best start to your European trip’. Three half-page ads in Australian Traveller Magazine will reach about 45,000 ‘culturally curious’ holidaymakers in Sydney and Melbourne this autumn; online ads on the Fairfax network (Australia’s premier network of online news) and ads on Facebook will also highlight the island of Ireland to hundreds of thousands of ‘culturally curious’. And Tourism Ireland will target ‘social energisers’ through social media, including Facebook and Instagram.
  • Publicity spotlight
    Australian sports reporter Nick Vindin has been cycling along the Wild Atlantic Way this autumn for SBS (public television network); two 30-minute episodes will air on SBS in November, all about Nick’s trip. A crew from The Living room – Australia’s favourite lifestyle show, with about 800,000 viewers per episode – will travel to Ireland at the end of September, to film footage in Dublin, Galway, Ireland’s Ancient East and Northern Ireland. And in the Middle East, Tourism Ireland and Al Rais Travel have invited Emirati social influencer Taim Al Falasi to tour Ireland in September. With almost 3 million followers across Instagram, Snapchat and YouTube, Taim Al Falasi is highly regarded and very influential. Following her trip, Al Rais Travel will launch a new, seven-day island of Ireland itinerary, called ‘Taim’s Ireland Experience’, so her fans can follow in her footsteps and come and experience Ireland for themselves. A team from the Chinese edition of Condé Nast Traveler will also visit in September, to prepare two articles – about Dublin and the Wild Atlantic Way; these will reach about 750,000 readers in the print edition and a further 1.2 million on the iPad version of the magazine.
  • Co-operation with key partners
    In China, Tourism Ireland will team up with British Airways and Sparkle Tour (a leading travel agency), to promote the island of Ireland for family holidays to China’s growing middle class – through Sparkle Tour’s digital channels, social channels like WeChat and Weibo, as well as training for travel agents in Beijing about the island of Ireland. Tourism Ireland will also work with Ctrip (the largest online travel agency in China), showcasing the Wild Atlantic Way and Belfast through stunning VR (virtual reality) footage on a number of popular video-sharing websites. And Tourism Ireland, in conjunction with Virgin Airlines, has invited eight influential tour operators based in southern China to visit Ireland, at the end of October. In India, Tourism Ireland will join leading tour operators Kesari and Cosmos Globus, to promote their island of Ireland programmes and to highlight the British Irish Visa Scheme (BIVS). In the UAE, Tourism Ireland will work with Dnata Travel, one of Dubai’s leading travel agencies, reminding prospective visitors about ease of access to Ireland with Emirates’ double-daily flights to Dublin.
  • A taste of Ireland at ‘Flavours’ workshop in London
    Tourism Ireland’s annual ‘Flavours of Ireland’ event takes place in London, at the beginning of October. The B2B tourism workshop, which aims to grow our share of the huge worldwide tourism market, will see about 100 representatives of the top UK inbound tour operators come together to do business with 40 tourism organisations from Ireland.