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21 Sep 2016

Food for thought in New Zealand!

Tourism Ireland invites New Zealand celebrity chef to sample Northern Ireland cuisine

New Zealand TV and radio cooking personality Annabelle White has been visiting Northern Ireland this week. Tourism Ireland invited the celebrity cook to come and experience some of our great restaurants and food spots and to check out what’s happening for Northern Ireland’s Year of Food and Drink.

Annabelle will write about her culinary adventures in Northern Ireland in New Zealand’s Woman’s Weekly magazine, which has about 634,000 readers. She’s also been entertaining some 15,000 listeners of her RadioLIVE slot back home, with live updates during her time here. And she will appear on The Paul Henry Show, New Zealand’s leading breakfast TV show, telling the 123,000 viewers all about Northern Ireland.

Annabelle’s itinerary – designed by Tourism NI – included a Lough Erne Food Tour, with visits to various food producers, brewers and restaurants in Fermanagh. She also met with Noel McMeel, head chef at the Lough Erne Resort. In Co Down, Annabelle had the opportunity to catch up with Mark Douglas, better known as The Krazi Baker, to find out about his griddle bread-baking technique. She spent time with food historian Lady Dunleath, at Ballywalter Park House, where she enjoyed a guided tour of the house and the magnificent vegetable gardens. She also visited OX Belfast, where she met Taste & Tour, specialists in food tours around Northern Ireland.

Darragh Walshe, Tourism Ireland New Zealand, said: “We were delighted to invite Annabelle White to visit Northern Ireland, particularly in this special Year of Food and Drink. She is really popular in New Zealand, so her visit will help showcase the superb culinary experience of Northern Ireland to a large audience of potential holidaymakers. Visits like this are an invaluable part of our overall promotional programme; they are a really effective way for us to raise awareness through the media in New Zealand of the many things to see and do on a holiday in Northern Ireland.” New Zealand TV and radio cooking personality Annabelle White (left), with Alain Kerloc'h, OX Belfast (centre), and Phil Ervine, Belfast Food Tour, in OX Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.