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16 Sep 2016

Top Emirati social influencer shares her Ireland experience with almost 3 million followers

Tourism Ireland and Al Rais Travel in Dubai teamed up to invite an Emirati social influencer, Taim Al Falasi, to visit Ireland this week. Her itinerary was designed by Fáilte Ireland.

With about 3 million followers across Instagram, Snapchat and YouTube, Taim is highly regarded and very influential. Following her visit this week, Al Rais Travel will launch a new, seven-day Ireland itinerary, called ‘Taim’s Ireland Experience’, so her fans can follow in her footsteps and come and experience Ireland for themselves. 

Having immersed herself in Dublin culture, Taim travelled to Ireland’s Ancient East, including Powerscourt Estate and Gardens in Wicklow and the Irish National Stud. She continued to the Wild Atlantic Way, where she visited Galway and Mayo.

Aisling McDermott, Tourism Ireland’s Manager in Asia, said:  “Tourism Ireland is delighted to be working with Taim. Her social media accounts are hugely popular, so the great photos and video of her visit will be widely shared – inspiring her followers to come and discover Ireland for themselves. In addition, the new Ireland itinerary which Al Rais Travel will launch following Taim’s trip, will help boost tourist numbers from the Middle East to Ireland, in 2017 and beyond. 

“Our collaboration with Taim and Al Rais Travel is just one element of our extensive autumn campaign – aimed at boosting travel to the island of Ireland from the Middle East.”

Emirati social influencer Taim Al Falasi, with Irish barn owl, at Glenlo Abbey, Galway.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.

Previous Press Release

15 Sep 2016

Ireland means business in Canada and the US