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30 Sep 2016

Top British tour operators stop off along Ireland’s Ancient East

Leading British coach and group tour operators have been visiting Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland. They were here to attend a workshop in Kilkenny, where they met with Irish tourism enterprises to negotiate for their 2017 programmes. 

The tour operators also took part in a fact-finding visit around Ireland’s Ancient East, to experience for themselves the high standard and variety of our tourism offering. They’ve been exploring Kildare, Laois, Kilkenny, Wexford, Wicklow and Dublin during their time here. 

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted to bring these top British tour operators to Ireland’s Ancient East, to see and experience some of our many visitor attractions and to encourage them to extend the Irish content of their existing programmes, or to include Ireland for the first time in their 2017 programmes. 

“We are currently rolling out our busy autumn campaign, targeting millions of potential holidaymakers around Great Britain for city and rural breaks between now and the end of the year, highlighting what makes a holiday here unique and truly memorable.”

British coach and group tour operators with Cormac Ó Suilleabháin, Tourism Ireland (front, left), at Castletown House, Celbridge.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.