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15 Sep 2016

Targeting Dutch tourists for the island of Ireland

The island of Ireland was promoted to top Dutch tour operators, travel agents and online travel agents – at Tourism Ireland’s annual trade workshop, which took place in Amsterdam yesterday (14 September). Fourteen (14) tourism companies from the island of Ireland, including hotels and B&Bs, visitor attractions and activity providers, as well as representatives of Aer Lingus and Irish Ferries, took part in the workshop – meeting and conducting business for 2017 with the Dutch travel professionals in attendance. 

Karen van der Horst, Tourism Ireland’s Manager in the Netherlands, said: “We are delighted that so many key Dutch travel agents and tour operators have taken the time to meet with our partners from the island of Ireland, to learn about our superb tourism offering. 

“The Netherlands is an important market for tourism to the island of Ireland, with the latest CSO figures indicating growth of almost +30% in visitors from the Benelux countries to Ireland, for the May to July period. We will continue to roll out an extensive programme of promotions in the Netherlands this autumn, to keep the momentum going and boost business in the shoulder and off-peak season.”
Julie McLaughlin, Tourism NI; Finola O’Mahony, Tourism Ireland; Karen Henderson, Visit Derry; and Karen van der Horst, Tourism Ireland, at Tourism Ireland’s annual trade workshop in Amsterdam.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.

Previous Press Release

13 Sep 2016

Lucky winner of Star Wars promotion visits Kerry