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30 Sep 2016

Something to write home about!

Tourism Ireland invites top GB literary journalists to opening of Seamus Heaney HomePlace

A group of top literary journalists from GB attended the opening of the Seamus Heaney HomePlace in Bellaghy yesterday (29 September), as guests of Tourism Ireland. The visiting journalists represented important titles like the Guardian, the Observer, Huffington Post, PN Review and The London Magazine, which have a combined circulation of more than five million readers. 

During their visit to Northern Ireland, the journalists had the opportunity to attend some of the many events celebrating the work and life of the Nobel Laureate, as well as having a chance to explore the new HomePlace culture and arts centre. They also enjoyed a Seamus Heaney Lifecycle Tour around Bellaghy. Their itinerary was designed by Tourism NI.

Tourism Ireland will promote the Seamus Heaney HomePlace, in GB and elsewhere around the world, to its important ‘culturally curious’ audience.

David Boyce, Tourism Ireland’s Deputy Head of Britain, said: “Tourism Ireland was delighted to invite these journalists to the opening of this magnificent centre celebrating the life and work of Seamus Heaney. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in GB of the many things to do and see in Northern Ireland.”

  David Boyce, Tourism Ireland; Tim Lott, the Guardian; Patrick Kelly, Arts Industry magazine; Anne-Marie Campbell, Mid Ulster District Council; Jessica Wood, Artsinform Communications; and Catherine Mack, the Guardian, at the opening of the Seamus Heaney HomePlace.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.