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30 Sep 2016

Minster Dara Murphy lends a hand to promote tourism from Scandinavia

European Affairs Minister Dara Murphy was in Denmark recently, where he met the Tourism Ireland team in Copenhagen. Minister Murphy was briefed on Tourism Ireland’s extensive promotional programme, which is in full swing right now, to boost tourism from the Nordic Region to the island of Ireland this autumn and into 2017.

Aileen Hickey, Tourism Ireland’s Manager Nordic Region, said: “The Nordic Region is an important market for tourism to the island of Ireland, with the latest CSO figures indicating growth of about +3.5% in Nordic visitors to Ireland, for the January to August period. We are rolling out our autumn campaign right now, targeting potential holidaymakers for city and rural breaks in Ireland, to keep the momentum going and boost business in the shoulder and off-peak season.”


Aedan Hall, Assistant Principal Officer; HE Cliona Manahan, Ambassador of Ireland to Denmark; Minister Dara Murphy; Aileen Hickey, Tourism Ireland; David Lea, private secretary to Minister Murphy.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.