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20 Sep 2016

Jamie Oliver’s Food Tube films in Londonderry

Tourism Ireland ensures millions of ‘foodies’ will see fabulous footage of the Walled City of Derry and Northern Ireland

Tourism Ireland’s latest promotion to highlight Northern Ireland and our special Year of Food and Drink is bringing Jamie Oliver’s hugely popular Food Tube channel to Londonderry.

Tourism Ireland invited Fifteen apprentice Kerryann Dunlop, from the network, to come and film in Derry. The video will show Kerryann – who has her own YouTube channel – in the city’s Craft Village baking a loaf of barmbrack with a ring inside, using a traditional Halloween recipe. The video, due to go live in mid-October, will feature scenic shots of the city and will highlight the upcoming Banks of the Foyle Halloween Festival. 

Jamie Oliver’s Food Tube is one of YouTube’s most successful food channels, featuring Jamie and a number of his friends and up-and-coming cooking talent. With some 22 million monthly views, it’s a really popular community for food lovers – and a superb platform to showcase Northern Ireland and the wonderful culinary experience on offer here. This is one of three videos commissioned by Tourism Ireland for Food Tube; the first filmed in Enniskillen, with chef and broadcaster John Quilter, and the second in Glenarm with Dutch chef and Food Tube presenter Bart van Olphen.

The film created in Londonderry will be promoted on Food Tube’s social platforms, including Facebook, Instagram and Twitter, using #EnjoyNI. Tourism Ireland worked closely with Tourism NI to agree the locations to feature in the films.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “We’re really excited to work with Jamie Oliver’s Food Tube to promote Northern Ireland’s Year of Food and Drink in GB. Our message here in GB is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break. We’re inviting them to come and discover our wonderful food and drink – and also hear the stories of the passionate people who rear, make, cook, distil and serve this superb produce.” 

This promotion is just one element of Tourism Ireland’s busy programme of activity throughout 2016 to highlight Northern Ireland’s Year of Food and Drink. A specially created section on Tourism Ireland’s international website, Ireland.com, is also encouraging prospective visitors everywhere to come and “take a bite out of Northern Ireland”.

KERRYANN-ON-THE-CITY-WALLS-WITH-VISIT-DERRY.jpg
Fifteen apprentice Kerryann Dunlop (right) from Jamie Oliver’s Food Tube channel with Aoife McHale, Visit Derry (left), and Des Burke, Tourism Ireland, during filming on the city’s historic walls.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.