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23 Sep 2016

Italians say ciao to Northern Ireland!

Tourism Ireland promotes new flight from Milan to Belfast

A group of top Italian journalists has been visiting Belfast and Northern Ireland this week, as guests of Tourism Ireland and Tourism NI. The journalists – whose publications have a combined circulation of more than two million readers – travelled on the new Ryanair flight from Milan Bergamo to Belfast International  Airport, which began earlier this month. As well as highlighting the new ease of access between Milan and Belfast, the visit was also a wonderful opportunity to showcase some of the many things to see and do in Northern Ireland to potential Italian holidaymakers. 

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “Tourism Ireland was delighted to invite these journalists to visit Northern Ireland, to experience our superb tourism offering. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media of the many things to do and see here.

“The new Ryanair flight from Milan is really good news for tourism to Northern Ireland from Italy. Tourism Ireland is committed to working with Ryanair, Belfast International Airport and other tourism partners, through co-operative marketing, to drive demand for this new service.“


As well as enjoying a tour of Belfast and some of its attractions such as Titanic Belfast, the group explored the Causeway Coastal Route and visited the Giant’s Causeway, the Walled Garden at Glenarm Castle, Carrick-a-Rede rope bridge and the Old Bushmills Distillery. 

  Italian journalists with Ornella Gamacchio, Tourism Ireland (third left), take time out to enjoy the gardens and a ‘cuppa’ in the Walled Garden at Glenarm Castle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.



 

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