1 million viewers across GB tune in to the Causeway Coast as ITV’s flagship breakfast show broadcasts from here
ITV’s flagship breakfast show, Good Morning Britain
, broadcast its weather segment live from Northern Ireland this morning, to some 1 million viewers across Great Britain. The Good Morning Britain
team was at the Carrick-a-Rede Rope Bridge and the Portaneevey viewing point and the broadcast was organised with support from Tourism Ireland and Tourism NI.
Vanessa Markey, Tourism Ireland’s Head of Britain, said: “The publicity value of a TV programme like Good Morning Britain is fantastic – this morning’s show was seen by hundreds of thousands of potential holidaymakers right across GB, raising awareness of the spectacular scenery of the Causeway Coast and encouraging more people to come and visit.”
Tourism Ireland is rolling out its busy autumn campaign right now, targeting millions of potential holidaymakers around Great Britain for city and rural breaks in Northern Ireland between now and the end of the year, highlighting the many festivals taking place and what makes a holiday here unique and truly memorable.
ITV‘s weather presenter Laura Tobin, bringing today’s weather to 1 million viewers across GB from Portaneevey viewing point, overlooking the Carrick-a-Rede Rope Bridge.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.