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20 Sep 2016

Top GB tour operators check out Fermanagh and Northern Ireland

Tourism Ireland invited leading GB coach and group tour operators to visit Northern Ireland this week. They’ve been attending a workshop in Belfast, where they met with a range of local tourism enterprises to negotiate for their 2017 programmes.

The tour operators have also been taking part in a fact-finding visit of Fermanagh, to experience for themselves the high standard and variety of our tourism offering. Following an itinerary devised by Tourism NI, they’ve been visiting places like Belleek Pottery, Florence Court and the Marble Arch Caves and Global Geopark. They also enjoyed a cruise on Lough Erne and a visit to the newly refurbished Enniskillen Castle.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland is delighted to bring these top GB coach and group operators to Northern Ireland, to see and experience some of our many visitor attractions and to encourage them to extend the Northern Ireland content of their existing programmes, or to include Northern Ireland for the first time in their 2017 programmes.

“We are rolling out our busy autumn campaign right now, targeting millions of potential holidaymakers around Great Britain for city and rural breaks between now and the end of the year, highlighting the many festivals taking place and what makes a holiday here unique and truly memorable.”

  GB coach and group tour operators at Enniskillen Castle with Linda Duncan (left), and Amy Riddell (right), both Tourism Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million. 
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.