Ryanair launched its new flight between Milan and Belfast earlier this month. It’s good news and will certainly help boost tourism to Northern Ireland from Italy.
Tourism Ireland joined forces with Ryanair and Bergamo Airport in Milan today (Wednesday, 14 September), to highlight the new route. A launch event took place at the airport and was attended by influential Italian journalists. A special Game of Thrones character, from Winterfell Tours, was in attendance, in full costume – reminding the journalists, as well as people travelling through the airport, about Northern Ireland’s close connection to the hit TV series.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “We are delighted to co-operate with Ryanair and Milan Bergamo Airport, to highlight the new flight to Belfast and to grow tourism numbers to Northern Ireland from Italy. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with Ryanair, Belfast International Airport, as well as other tourism interests in Italy and Northern Ireland, to promote and help maintain vital routes and services to Northern Ireland.”
Upcoming promotional activity to highlight the new Ryanair flight from Milan Bergamo will include a familiarisation visit for five key journalists, as well as co-operative advertising promoting short breaks to Belfast.
Giacomo Cattaneo, Milan Bergamo Airport; Game of Thrones character William Van der Kells; Emilio Bellingardi, Milan Bergamo Airport; Niamh Kinsella, Tourism Ireland; and John Alborante, Ryanair, at the launch event at Bergamo Airport, Milan.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.