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09 Sep 2016

1.1 million readers of the Telegraph in GB to read all about Northern Ireland’s Year of Food and Drink this weekend

An article all about Northern Ireland’s Year of Food and Drink will appear in the travel section of the Telegraph in Great Britain tomorrow (Saturday, 10 September), reaching about 1.1 million readers. It’s Tourism Ireland’s latest promotion to highlight Northern Ireland and our special Year of Food and Drink in the all-important GB market.

The article – titled ‘Take a tasty culinary trip’ – will remind people across GB that Northern Ireland is “a scrumptious place to be in 2016” with “its plentiful produce, cheery hospitality and talented chefs”. It will reference our Michelin-starred restaurants, OX and Deanes Eipic, as well as places like St George’s Market in Belfast and Peter Hannan’s shop in Moira. It will also describe our superb produce, including Abernethy Butter, Armagh Cider and Lough Neagh wild eel.

As well as the article in tomorrow’s newspaper, other articles about Northern Ireland will appear in the Telegraph online, between September and November, reaching a further 750,000 readers. And a promotion highlighting Northern Ireland’s Year of Food and Drink will reach more than 58,000 readers of the September edition of delicious (food magazine) in GB; with many more reading about it in the online version of delicious.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “We are rolling out our extensive autumn campaign right now, targeting millions of potential holidaymakers around Great Britain for city and rural breaks in Northern Ireland between now and the end of the year.

“We are continuing to highlight Northern Ireland’s Year of Food and Drink and what makes a holiday in Northern Ireland unique and truly memorable. Our message here in GB is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break. We’re inviting them to come and discover our wonderful food and drink – and also hear the stories of the passionate people who rear, make, cook, distil and serve this superb produce.”
Article about Northern Ireland’s Year of Food and Drink in the Telegraph.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.