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11 Oct 2016

Social success for Tourism Ireland

Ireland was named the number two destination in the “top ten destinations on social media” in France, at the recent IFTM (International French Travel Market) travel trade exhibition in Paris.

A survey of 80 different destinations was conducted between September 2015 and August 2016 – looking at their social media strategy and performance, in terms of fans, followers and engagement. Ireland finished in second place after Mauritius but came in ahead of destinations like Malta, Flanders, Norway, Canada and Britain.

As part of its overall marketing strategy, Tourism Ireland is using social media in a host of creative ways to inspire potential holidaymakers to come and visit the island of Ireland. The organisation has more than 177,000 fans on Facebook in France (3.6 million worldwide); about 11,000 followers on Twitter (355,000 worldwide); and is also active on YouTube.

SĂ©verine Lecart, Tourism Ireland, accepts the award for number two destination on social media in France.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.