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21 Oct 2016

Ireland says ‘Guten Tag’ in Germany

Tourism enterprises target German tourists for 2017 at B2B workshop in Offenbach

Twenty-nine (29) tourism companies from the island of Ireland travelled to Offenbach, near Frankfurt, this week – to take part in a B2B workshop and networking event with leading German tour operators. The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, our third-largest tourism market, in 2017 and beyond.

The delegation from Ireland – which included hotels and B&Bs, visitor attractions, coach operators and destination management companies – met with German, Swiss and Austrian tour operators, in a bid to convince the influential travel professionals in attendance to include Ireland in their holiday programmes for 2017. Given that travel agents and tour operators continue to be an important booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.

Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “Germany is our third-largest source of visitors and 2016 looks set to be another record year for German visitors to Ireland, with the latest CSO figures showing growth of over +2% for June to August. Right now, we are planning a busy programme of promotions for 2017, to keep the momentum growing and build on this year’s growth. Our workshop in Offenbach this week provided an excellent platform to kickstart our promotional effort for 2017 and to highlight the many things to see and do on a holiday in Ireland to influential German, Swiss and Austrian tour operators.”

  Eugene Maher, Shannon Ferries; Alison Deegan, Manor House Hotels & Irish Country Hotels; Valerie Wilgar, Dalata Hotel Group; Alva Pearson, Flynn Hotels; and Matthias Muller, Great National Abbey Court Hotel, Nenagh, attending Tourism Ireland’s B2B workshop and networking event in Offenbach.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.


Previous Press Release

20 Oct 2016

Ireland – ready to do business in Las Vegas