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03 Oct 2016

Hitting the road ‘Down Under’

Tourism Ireland leads sales mission to Australia and New Zealand

Tourism Ireland, together with thirteen (13) tourism companies from the island of Ireland, is preparing to undertake a week-long sales mission to Australia and New Zealand next month – to grow tourism from both markets. The organisation held a briefing today (3 October) in Dublin, for the tourism companies who will participate in the upcoming sales mission.

The sales mission – which takes place 14-21 November – will target some 300 influential travel agents, tour operators, airlines and travel journalists in the key cities of Auckland, Brisbane, Sydney and Melbourne.

The objective is to engage with travel professionals in the four cities who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their future brochures and programmes. Business links between the tourism companies from Ireland and the influential travel professionals in these markets will be strengthened during the sales mission.

The island of Ireland has seen very good growth in visitors from Australia and New Zealand over the past few years, with a record 200,000+ people visiting in 2015.

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: “Our sales mission is a key element of our promotional programme in Australia and New Zealand. We will be highlighting a number of key themes at our workshops in each city – including the Wild Atlantic Way, Causeway Coastal Route and Ireland’s Ancient East. The workshops will give our tourism partners from Ireland a really good platform to inform and influence the travel professionals they meet about what the island of Ireland has to offer and, importantly, encourage them to include the destination in their future brochures and programmes.”

  At the briefing for the upcoming sales mission to Australia and New Zealand were (back, l-r) Patricia Doe, Wilderness Ireland; Sofia Hansson, Tourism Ireland; David Wardell, Irish National Stud and Gardens; Dervla O’Neill, Epic Ireland; Genevieve Sheehan, Sheenco Travel; Esther Dobbin, National Trust – Giant’s Causeway; and (front, l-r) Wayne Jenkins, Extreme Ireland; John Hehir, Dromoland Castle; Fiona Delahunty, Griffin Group Hotels; and Martin Brassil, CIE Tours International.

Notes To Editors

The companies taking part in the Tourism Ireland 2016 sales mission to Australia and New Zealand include:

  • Belmond Grand Hibernian
  • CIE Tours International
  • Dromoland Castle
  • Eirebus
  • Epic Ireland CHQ
  • Extreme Ireland
  • Griffin Group Hotels
  • Irish National Stud and Gardens
  • Manor House Hotels & Irish Country Hotels
  • National Trust Giant's Causeway
  • Sheenco Travel
  • Titanic Belfast
  • Wilderness Ireland