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10 Oct 2016

German tour operators explore Armagh and Fermanagh

Tourism Ireland invited twelve (12) German coach tour operators to Armagh and Fermanagh, to experience for themselves the high standard and variety of our tourism offering.

Following an itinerary devised by Tourism NI, they visited Navan Fort, Armagh’s two cathedrals and the Ulster American Folk Park in Omagh. They also paid a visit to the Marble Arch Caves Geopark and Florence Court.

Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland was delighted to invite these top German coach tour operators to Northern Ireland, to see and experience some of our many visitor attractions. The aim of their visit was to encourage them to extend the Northern Ireland content of their existing programmes, or to include Northern Ireland for the first time in their 2017 programmes.

“Germany is an important market for tourism to Northern Ireland. Figures published by NISRA confirm that we welcomed an extra +17% visitors from Mainland Europe in 2015. Tourism Ireland is determined to ensure that growth continues and has an extensive programme of promotions under way in Germany, and elsewhere across Mainland Europe, for the remainder of 2016 and into 2017.”

  Chris Ruebel, Tourism Ireland (right), with German coach tour operators outside St Patrick’s Cathedral, Armagh.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.