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10 Oct 2016

French journalists say ‘oui’ love Ireland

2+ million French to read all about Ireland’s Ancient East

A group of top French journalists, writing for 11 different print and online publications, has been exploring Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland.

The journalists – whose publications have a combined circulation of more than 2 million readers – were here to explore, and then write about, what Ireland’s Ancient East has to offer French holidaymakers. They checked out Dublin’s rich history and heritage, before continuing through Ireland’s Ancient East and counties Louth, Meath, Westmeath, Offaly, Laois and Kildare.

Monica MacLaverty, Tourism Ireland’s Head of Southern Europe, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Ireland’s Ancient East – helping us to spread the good news about this part of Ireland to prospective French visitors. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in France of the many things to see and do on a holiday around the island of Ireland.”

France is one of our top four markets for tourism to the island of Ireland and we have seen very good growth in French visitor numbers so far again this year, with the most recent CSO figures for June-August showing growth of +7.3% – an extra 12,400 French visitors compared with the same three-month period in 2015. Tourism Ireland is undertaking an extensive programme of promotions this autumn – aimed at boosting late season travel to the island of Ireland from France, to keep the momentum going and build on that growth.

  French journalists at the Rock of Dunamase, with tour guide Mick Langan (left) and Anne Zemmour, Tourism Ireland (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.