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18 Oct 2016

French connect with Northern Ireland!

Tourism Ireland invites influential French business tourism buyers to visit

Eleven (11) French business tourism buyers and one business travel journalist have been visiting Northern Ireland, as guests of Tourism Ireland and Tourism NI.

The buyers – all representatives of business tourism companies in France – were here to experience some of our venues and conference facilities, as well as some of the many things to see and do in Northern Ireland. Their itinerary included visits to Titanic Belfast, St George’s Market and the new conference facilities at Belfast Waterfront. They also spent time in Fermanagh, enjoying a food cruise on Lough Erne, as well as tours of Castle Coole and Crom Castle.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland was delighted to invite these influential business tourism buyers to visit Northern Ireland. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of Northern Ireland and our world-class business tourism and conference facilities among key influencers.

“France is one of the top markets for tourism to Northern Ireland and we have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Northern Ireland from France and elsewhere around the globe.”

  French business tourism buyers outside The Merchant Hotel in Belfast, with Caroline Phelan, Tourism Ireland (back, centre); and Joanne Taylor, Tourism NI (front, second right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.


Previous Press Release

17 Oct 2016

Spotlight on Northern Ireland in Atlanta, Georgia