Tourism Ireland in Brussels invited a leading Belgian tour operator – BT Tours – and some of its top-producing travel agents to visit Belfast and Northern Ireland over the weekend.
The aim of the visit was to showcase some of the many things to see and do in Northern Ireland for Belgian holidaymakers. It was also a good opportunity to remind the travel agents about just how accessible Northern Ireland is from Brussels, with a direct Brussels Airlines flight to Belfast City Airport.
The travel agents’ itinerary – devised by Tourism NI – included St George’s Market in Belfast, Crumlin Road Gaol and Titanic Belfast. The group also travelled along the Causeway Coastal Route, stopping off at Carnlough, the Giant’s Causeway and the Dark Hedges near Ballymoney.
Danielle Neyts, Tourism Ireland Belgium, said: “We are delighted these travel agents took time out of their busy schedules to come and experience what Northern Ireland has to offer Belgian holidaymakers. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Northern Ireland.”
Belgian travel agents with tour guide David Graham (front, left), visit the Crumlin Road Gaol in Belfast.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.