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04 Oct 2016

870,000 Scandinavians to read all about Ireland’s Ancient East

Nordic journalists experience rejuvenating ‘digital detox’ in Ireland’s Ancient East

Journalists from Denmark, Sweden and Norway have been exploring Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland. As a result of their visit, more than 870,000 Scandinavians will be reading all about Ireland’s Ancient East over the coming months.

The special theme of the visit was ‘digital detox’ – so the journalists were requested to switch off their mobile devices in order to get away from it all in Ireland’s Ancient East and to truly appreciate their surroundings, while discovering the rich history and heritage of counties Wexford, Carlow, Waterford, Kilkenny and Laois.  

Aileen Hickey, Tourism Ireland’s Manager Nordic Region, said: “We were delighted that these influential journalists took the time to come and visit Ireland’s Ancient East. Fact-finding visits like this are an important element of our overall promotional programme, providing an excellent opportunity to showcase the many things to see and do in Ireland’s Ancient East – and elsewhere on the island of Ireland – to potential Scandinavian holidaymakers.

“The Nordic Region is an important market for tourism to the island of Ireland, with the latest CSO figures indicating growth of about +3.5% in Nordic visitors to Ireland, for the January to August period. This visit was just one element of our busy autumn programme of promotions, to keep the momentum going and boost business in the shoulder and off-peak season.”
  Scandinavian journalists at Huntington Castle, Co Carlow, with Annica Jansson, Tourism Ireland (third right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.


Previous Press Release

03 Oct 2016

Hitting the road ‘Down Under’