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03 Oct 2016

2 million Chinese to read all about Ireland

A team from the Chinese edition of Condé Nast Traveler has been exploring Kerry and Ireland, as guests of Tourism Ireland and Fáilte Ireland.

The journalistic team was here to research and prepare two articles, about Dublin and the Wild Atlantic Way, which will reach about 750,000 readers in the print edition and a further 1.2 million on the iPad version of the magazine.

The group spent several days checking out some of the many things to see and do in Dublin, before continuing to the South West, where they enjoyed a full day tour of the Ring of Kerry and visited the Dingle Peninsula.

James Kenny, Tourism Ireland’s Manager China, said: “Tourism Ireland was delighted to invite the Condé Nast Traveler team to Ireland. With almost 2 million readers, between the print and iPad versions of the magazine, it’s a really good way to spread the good news about Ireland to prospective Chinese visitors. A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland. Tourism Ireland aims to grow the number of Chinese visitors to the island of Ireland to 50,000 per year, by 2017.”

  Ms Cleo Chen, Tourism Ireland (centre) with Ms Wei Cai and Mr David Yeow, both Condé Nast Traveler China, get ready to enjoy a jaunting car tour of the Killarney National Park.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.