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23 Nov 2016

Tourism Ireland’s online film highlights Dublin’s hidden gems

Buried saints, ghosts and leprechauns … Tourism Ireland shows visitors what the hidden Dublin looks like!

Tourism Ireland has unveiled a new film called “Dublin – Tales of the Unexpected”, specially created to highlight some of the quirkier, lesser known things to see and do in Dublin.

The 66-second film reminds our visitors that Dublin is a city filled with exciting things to do – some of them off the beaten track. From underground mummies to the 26 towers build to battle Napoleon, the film introduces viewers to an alternative Dublin, encouraging them to come and discover attractions in the city that they may not have heard of before. 

It features 14 ‘hidden gems’ including places like the Irish Rock N Roll Museum in Temple Bar, the National Leprechaun Museum, Teeling Whiskey Distillery, EPIC Ireland and Marsh’s Library. The message for our visitors is “there’s far more to Dublin than meets the eye”. 



The film is being promoted through Tourism Ireland’s social platforms, including Facebook (3.7 million fans worldwide), Twitter (368,000 followers) and YouTube.
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed 9.5 million overseas visitors to the island of Ireland, delivering revenue of €4.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.