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10 Nov 2016

Targeting conference business for Ireland in London

The prestigious Embassy of Ireland in London was the venue for a recent business tourism networking event – organised by Tourism Ireland and Fáilte Ireland – which was attended by about 50 senior representatives of international associations in Britain. 

Representatives of the various Irish convention bureaux in attendance told guests all about our world-class conference facilities and what makes Ireland such a special destination. Business tourism is the most lucrative form of tourism, with associations regularly holding conferences for thousands of delegates in different venues around the world, offering significant economic benefits to the host country. 

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “Our thanks to Ambassador Mulhall for hosting this important event in the Irish Embassy, which was an excellent opportunity to showcase the island of Ireland to key influencers, in a bid to win a greater share of their lucrative business for Ireland. We were delighted so many representatives of these international associations took the time to attend, to hear about our superb conference facilities and what makes the island of Ireland unique as a business destination.”

Corporate meetings and association conferences have been the focus of Tourism Ireland’s business tourism promotions in Britain during 2016. 

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.   
  Emily Dodd, Tourism Ireland; Evelyn O’Sullivan, Cork Convention Bureau; Joyce McIlroy, Tourism Ireland; Rachel Deegan, Shannon Region Conference & Sports Bureau; Letitia Wade, Fáilte Ireland; Rose Finn, Meet in Galway; Mary Hartnett, Kerry Convention Bureau; Sarah Fleming and Justine Leary, both Sarah Fleming Associates; Jenny Finnegan, Fáilte Ireland; and Lynda Reilly, Dublin Convention Bureau, at the business tourism networking event in the Irish Embassy in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed 9.5 million overseas visitors to the island of Ireland, delivering revenue of €4.9 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 16.5 million visitors in 2015.