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10 Nov 2016

Next stop Northern Ireland! Top travel vloggers create new online film to showcase the Causeway Coast

Vagabrothers are back – “encountering epic ruins, world-class restaurants and the world’s oldest whiskey distillery” in Northern Ireland

Popular travel vloggers (or video bloggers) the Vagabrothers have released a brand new online video called ‘Beautiful Northern Ireland Coast’ – one in a series of videos, or vlogs, which they will publish over the coming weeks. In September, Tourism Ireland enlisted the help of the Vagabrothers to showcase some of Northern Ireland’s top visitor experiences to prospective holidaymakers around the world.

The Vagabrothers are brothers Marko and Alex Ayling from California, vloggers (or video bloggers) who describe themselves as “backpackers and video bloggers on a mission to explore the world through its people”. 

Tourism Ireland commissioned the Vagabrothers to produce a series of videos, or vlogs, to highlight Northern Ireland. In the film, viewers see them driving along the Causeway Coastal route, with stops at Mussenden Temple and the Bishop’s Palace at Downhill, as well as the Giant’s Causeway. They also chat with Donal Doherty, of Harry’s Shack in Portstewart, where the brothers feast on delicious seafood; and they sample some whiskey at the Old Bushmills Distillery. 

To view the film, which has already been viewed more than 3,500 times, click here



Over the coming weeks, the series of films will be shared by the brothers on YouTube (they have 88,000+ subscribers). Marko and Alex have also been sharing photos and details of their trip to Northern Ireland on social media – with their 36,500 followers on Instagram, 26,500 fans on Facebook, on Snapchat and with their 11,000 Twitter followers (@vagabrothers).

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the Northern Ireland and the island of Ireland – and visits by social influencers like bloggers and vloggers are an increasingly important element of that programme. 

Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: “The Vagabrothers have documented their entire visit to Northern Ireland online and will be releasing other vlogs over the coming weeks, which will be seen and shared by their online followers round the world – inspiring those followers and travellers to come and sample the destination for themselves. Their social media accounts are hugely popular, so their visit and their videos are a really good opportunity to showcase Northern Ireland.” 
  Alex (left) and Marko Ayling (right), aka The Vagabrothers, with Elaine Moore, Tourism Ireland; and Donal Doherty, Harry’s Shack in Portstewart – during filming at Harry’s Shack.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed almost 2 million overseas visitors to Northern Ireland, delivering revenue of about £484 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.