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01 Nov 2016

Millions of people around the world to read about Halloween in the Walled City of Derry

International travel writers and bloggers have a ‘spooktacular’ time in Londonderry

Fourteen (14) international travel writers, bloggers and Instagrammers enjoyed an action-packed visit to Northern Ireland and Londonderry over the Hallowe’en weekend – as guests of Tourism Ireland.

The group – from GB, the United States, Germany, France, Austria and the United Arab Emirates – have a combined audience of millions of readers and followers around the world.

Following an itinerary devised by Tourism NI, the group spent time in Belfast, visiting attractions like Titanic Belfast, SS Nomadic and HMS Caroline. Then it was on to the Ulster American Folk Park, near Omagh, to check out the autumn festivities programme there. They continued to Londonderry, where they took part in a guided walk of the city’s historic walls and spent time at the Tower Museum and the Walled City Brewery. They were invited by Visit Derry to watch the annual street carnival parade and to get dressed up for the Hallowe’en Ball. On their final day here, the group enjoyed a drive along the Causeway Coastal Route, stopping off at the Giant’s Causeway before departing for home. 

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We are delighted that these influential journalists and bloggers have taken the time to come and visit Northern Ireland – to experience not only some of our top visitor attractions, but also to have the chance to take part in Derry’s famous Halloween celebrations.

“Publicity is an important element of our overall promotional programme, helping to raise awareness through the media around the world – both print and online – of the many things to see and do on holiday in Northern Ireland.”

  International travel writers, bloggers and Instagrammers get ready to enjoy the Banks of the Foyle Halloween Carnival, with Glenn Ballantine (left) and Keith Nash (right), both Bishop’s Gate Hotel.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed almost 2 million overseas visitors to Northern Ireland, delivering revenue of about £484 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.

Previous Press Release

28 Oct 2016

Canadian travel professionals check out Ireland