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21 Nov 2016

Ireland ‘meets’ London’s West End

Promoting the island of Ireland for business tourism

Forty-one (41) top British meetings and events professionals enjoyed a taste of Ireland, at the annual ‘Ireland Meets the West End’ event in London. The B2B event saw the buyers meet, and do business with, some thirty-three (33) tourism businesses from across the island of Ireland. 

‘Ireland Meets the West End’ is an annual event which is organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism Northern Ireland, to grow business tourism from Britain to the island of Ireland. It proved to be a valuable opportunity for the companies from Ireland to showcase and sell their product for 2017 and to communicate what is unique about Ireland as a world-class destination for doing business.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland for 2017 and beyond. Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2016, to grow this type of tourism. Our promotions have been highlighting our world-class venues and facilities, ease of access from Great Britain, as well as the good value rates available for meetings and conferences. Our message to the buyers is that there’s never been a better time to do business in Ireland.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in GB.
  Ann Cronin, Galgorm Resort & Spa; Joyce McElroy, Tourism Ireland; Gemma Watt, Tifco Hotel Group Ireland; Emma Grant, Banks Sadler; and Robyn Church, The Convention Centre Dublin, at the annual ‘Ireland Meets the West End’ event in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed 9.5 million overseas visitors to the island of Ireland, delivering revenue of €4.9 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.