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18 Nov 2016

“Ireland’s Ancient East … 5,000 years of history come to life” – says actor Richard E Grant

New online film goes live, highlighting Ireland’s Ancient East to millions across Great Britain

A new online film starring actor Richard E Grant exploring Ireland’s Ancient East has been unveiled. It’s the fourth in the series of short films created by Tourism Ireland and Smooth Radio to highlight the island of Ireland to holidaymakers in Great Britain. 

In the film, viewers see Richard E Grant travel to Newgrange, which he describes as “absolutely magical”; Kilkenny, where he visits places like Kilkenny Castle, St Canice’s Cathedral, Rothe House and Jerpoint Park; and Powercourt House and Gardens. 



Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our promotion with Smooth Radio and Richard E Grant was specifically designed to highlight holidays and short breaks on the island of Ireland. We were really pleased to work with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience. We are continuing to promote Ireland’s Ancient East, encouraging prospective British visitors to come and discover 5,000 years of history for themselves.”

The campaign – which was rolled out in two phases – reached about 5.5 million people across Britain. The series of films was promoted on the Smooth Radio website and through on-air mentions. They’ve also been shared on Tourism Ireland’s website, Ireland.com, and via social media – targeting Tourism Ireland’s audience on Facebook (almost 450,000 fans in Britain alone) and Twitter (more than 70,000 followers). 
  Actor Richard E Grant, during filming at Powerscourt House and Gardens, Enniskerry.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • By the end of 2016, we will have welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.