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14 Nov 2016

Hitting the road ‘Down Under’

Tourism Ireland leads sales mission to Australia and New Zealand

Tourism Ireland’s 2016 sales mission to Australia and New Zealand kicks off today (Monday, 14 November). A delegation of 12 tourism companies from the island of Ireland is taking part in the targeted sales mission, to grow tourism from both markets. 

The island of Ireland has seen very good growth in visitors from Australia and New Zealand over the past few years, with a record 222,000 people visiting in 2015. 

Over the coming week, the companies from Ireland – including hoteliers, visitor attractions, activity providers and destination management companies – will meet and conclude deals with about 400 New Zealand and Australian tour operators and travel agents, in the key cities of Auckland, Brisbane, Sydney and Melbourne. They will also brief local travel editors and bloggers, promoting holidays on the island of Ireland. The busy programme will include workshops, presentations and networking events.

In addition, Tourism Ireland CEO Niall Gibbons will meet key players in the travel industry, including representatives of Tourism New Zealand, Tourism Australia, Qantas, Flight Centre, The Travel Corporation, Emirates and Etihad Airways; and will also promote the island of Ireland through a series of media interviews with outlets like the New Zealand Herald, Fairfax Media, ABC Radio, Travel Weekly and (news and entertainment website). 

Niall Gibbons, CEO of Tourism Ireland, said: “Our sales mission is a key element of our programme of activity in Australia and New Zealand, as we kick-start our promotional effort for 2017. Over the coming week, we will be highlighting a number of key themes at our workshops in each city – including the Wild Atlantic Way, Dublin, Belfast, the Causeway Coastal Route and Ireland’s Ancient East. The sales mission will give our tourism partners from Ireland a really good platform to inform and influence the travel professionals they meet about what the island of Ireland has to offer and, importantly, encourage them to include the destination in their future brochures and programmes.”
  Tourism Ireland CEO Niall Gibbons (left) presents a signed Ireland rugby jersey to former All Black Bryan “Beegee” Williams, at the start of Tourism Ireland’s 2016 sales mission to Australia and New Zealand.

Notes To Editors

The companies taking part in the Tourism Ireland 2016 sales mission to Australia and New Zealand include:

  • Belmond Grand Hibernian
  • CIE Tours International
  • Dromoland Castle
  • Epic Ireland CHQ
  • Extreme Ireland
  • Griffin Group Hotels
  • Irish National Stud and Gardens
  • Manor House Hotels & Irish Country Hotels
  • National Trust Giant's Causeway
  • Sheenco Travel
  • Titanic Belfast
  • Wilderness Ireland