New online film goes live, highlighting Dublin to millions across Great Britain
A new online film
starring actor Richard E Grant exploring Dublin has been unveiled. It’s the fifth and final in the series of short films created by Tourism Ireland and Smooth Radio to highlight the island of Ireland to holidaymakers in Great Britain.
In the film, viewers see Richard E Grant travel around Dublin by bike and checking out places like the Ha-Penny Bridge, Dublin Castle, Temple Bar, Grafton Street, Trinity College and Grand Canal Square.
Richard E Grant describes Dublin’s “striking architecture, friendly locals and acclaimed scenic walks, only eight miles from the city centre”. And he invites viewers to not just take his word for it, but to “come and see for yourself – Dublin’s fair city, it’s fairly and squarely spectacular”.
Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our promotion with Smooth Radio and Richard E Grant was specifically designed to highlight holidays and short breaks on the island of Ireland. We were really pleased to work with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience. We are continuing to promote Dublin, in particular for shoulder and off-peak travel, encouraging prospective British visitors to come and discover the city for themselves.”
The campaign – which was rolled out in two phases – reached about 5.5 million people across Britain. The series of films was promoted on the Smooth Radio website and through on-air mentions. They’ve also been shared on Tourism Ireland’s website, Ireland.com, and via social media – targeting Tourism Ireland’s audience on Facebook (almost 450,000 fans in Britain alone) and Twitter (more than 70,000 followers).
Richard E Grant enjoying a ‘Lazy Bike Tour’ of Dublin by electric bike.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- By the end of 2016, we will have welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.