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15 Nov 2016

Drive to entice British tourists to the island of Ireland

Highlighting car touring holidays at Classic Motor Show in Birmingham

Sixteen (16) tourism businesses from the island of Ireland joined Tourism Ireland at the Classic Motor Show over the weekend.

The Classic Motor Show is an annual event which takes place over three days at the NEC in Birmingham. It attracts around 65,000 people, offering an excellent platform to spread the world about car touring holidays around the island of Ireland among car enthusiasts – and prospective holidaymakers for Ireland – in Britain.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was another excellent opportunity to highlight our superb driving routes, including the Wild Atlantic Way, Causeway Coastal Route and Ireland’s Ancient East. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. 

“Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain will remain a priority for us. We will continue to work with our industry partners to highlight the ease of getting to the island of Ireland, with almost 240,000 seats by air and 45,000 car spaces on ferries from Britain every week, as well as the wide variety of things to see and do on holiday here.”
  Cecil Lewis, Tom Treacy and David Clegg, all The Gordon Bennett Irish Classic Car Run; with Colleen McEnroy, Tourism Ireland, at the Classic Motor Show in Birmingham.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed 9.5 million overseas visitors to the island of Ireland, delivering revenue of €4.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.

Previous Press Release

14 Nov 2016

Hitting the road ‘Down Under’