Tourism operators from Cork – including the Cork International Hotel, Castlemartyr Resort, River Lee Hotel, Jameson Experience Midleton, Kinsale Hotels and Clayton Hotels Cork – travelled to Britain recently, to participate in a ‘Meet in Ireland’ roadshow, highlighting Cork city and county to influential business tourism buyers.
The three-day roadshow – organised by Cork Convention Bureau, in conjunction with Tourism Ireland and Fáilte Ireland – saw the Cork companies meet, and do business with, some 50 MICE (meetings, incentives, conferences and events) agents, in their offices in the south of England.
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland in Britain has been undertaking a busy programme of promotions throughout 2016, to continue to build awareness of the island of Ireland as a world-class destination for association conferences and incentive travel.
David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “Our ‘Meet in Ireland’ roadshow was another excellent opportunity to highlight the world-class business and conference facilities on offer in Cork city and county, as well as the great experiences delegates can enjoy in Cork on the sidelines of their conference or meeting.”
‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.
Kylie Basnett, Cork International Hotel; Evelyn O’Sullivan, Cork Convention Bureau; Andrew Barnes, Castlemartyr Resort; Sharon Noonan, River Lee Hotel; jazz musician; Joyce McElroy, Tourism Ireland; Helen Murphy, Jameson Experience Midleton; and Hal McElroy, Kinsale Hotels, on the road in Britain.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.5 million overseas visitors to the island of Ireland, delivering revenue of about €4.9 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.