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01 Nov 2016

900,000 Dutch see Ireland on the small screen

Ireland episodes of popular travel show air in the Netherlands

Some 900,000 TV viewers in the Netherlands – and potential holidaymakers for the island of Ireland – tuned into images of Ireland at the weekend (29 October), in an episode of a popular travel programme called Vive la Frans.  

The show follows brothers Frans and Dorus Bauer as they explore Europe’s culture, music and scenery, gathering insights into local life from the people they meet along the way. The show airs on NPO 1, the oldest TV channel in the Netherlands. Filming for three episodes of the show took place this summer in counties Dublin, Meath, Tipperary, Westmeath, Down and Donegal.

Karen van der Horst, Tourism Ireland’s Manager the Netherlands, said: “Tourism Ireland was delighted that Vive la Frans chose to film three of this season’s ten episodes in Ireland. With an audience of about 900,000 viewers per episode, it’s a fantastic opportunity to showcase the destination to a huge Dutch audience. The Bauer brothers have a loyal following in the Netherlands and their focus on Ireland’s culture, music and landscape will appeal to our important ‘culturally curious’ audience, inspiring them to come and explore the landscapes and locations featured for themselves.”

2016 looks set to be another good year for tourism from the Netherlands, with the latest CSO figures showing visitor numbers from the Benelux countries up over +27% for January to September – bringing in an 64,400 extra visitors compared with the same nine-month period in 2015.
  Brothers and presenters Frans and Dorus Bauer, during filming at Malin Head.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed 9.5 million overseas visitors to the island of Ireland, delivering revenue of €4.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 16.5 million visitors in 2015.

Previous Press Release

28 Oct 2016

Canadian travel professionals check out Ireland