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04 May 2016

Tourism Ireland launches online film promoting Northern Ireland as Game of Thrones® Territory

New film highlights Northern Ireland’s GoT connection to fans and potential visitors around the world

Tourism Ireland has launched a new online film, ‘Game of Thrones Locations and Activities in Northern Ireland’, specially created to highlight Northern Ireland and its strong connection with the hugely popular HBO drama.

Tourism Ireland’s short, fast-paced film was produced to coincide with the release of the long-awaited sixth season of Game of Thrones® – celebrating Northern Ireland as Game of Thrones® Territory and urging fans everywhere to come and “discover the real world Westeros”.

The film features various locations around Northern Ireland which provide the scenic backdrops for some of the show’s most memorable moments – including Tollymore Forest Park, the Cushendun Caves, Castle Ward, Ballintoy Harbour, The Dark Hedges, Inch Abbey, Audley’s Castle and Strangford Lough.

Niall Gibbons, CEO of Tourism Ireland, said: “TV and film are recognised as strong influencers on travellers everywhere and the huge popularity of Game of Thrones® is a superb opportunity for us to promote Northern Ireland to a huge audience of potential visitors. Our latest film – showcasing numerous filming locations – will encourage fans to come and experience the real Westeros to see the spectacular mountain, lakes and coastline of Northern Ireland and follow in the footsteps of their favourite villains and heroes!”

The ‘Game of Thrones Locations and Activities in Northern Ireland’ film will also be promoted via Tourism Ireland’s other social media platforms – with its Facebook fans (3.4 million fans worldwide) and Twitter followers (324,000+), and on its YouTube channel.

Last week, Tourism Ireland launched its latest Game of Thrones® campaign to highlight Northern Ireland on the global stage. The campaign is reaching out the show’s global fanbase, bringing Northern Ireland to the attention of fans everywhere in a fun and innovative way.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.