Promoting Galway and the West around the world
The Twelve Hotel in Barna was the venue for the May board meeting of Tourism Ireland, which took place today (Wednesday, 4 May). The board members took the opportunity to meet with local tourism operators prior to the meeting, to discuss the tourism season and the extensive promotional programme which Tourism Ireland is undertaking to highlight Galway, the West of Ireland and the island of Ireland around the world this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Galway for this month’s board meeting and to have the chance to meet with representatives of the tourism industry from the West of Ireland and to hear directly how their business is doing. It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2015 and continue to grow overseas visitor numbers to the West of Ireland. Priority markets are Great Britain, the United States, Germany and France, but our promotions are also continuing in other key markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”
Galway city and county, its events, heritage and visitor attractions, as well as many other aspects of this part of Ireland, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Galway extensively on its global suite of websites, Ireland.com, which attracted about 16.5 million unique visitors in 2015. Galway is also highlighted through Tourism Ireland’s social media platforms – to its 3.4+ million active Facebook fans and 324,000+ followers on Twitter.
In 2015, Tourism Ireland helped generate about €55.6 million worth of positive publicity for Galway in key markets around the world, through press releases, press visits, e-newsletters and various media events. Tourism Ireland’s activity also includes co-operative promotions to highlight ease of access to Ireland West Airport Knock e.g. with Ryanair, Aer Lingus and Flybe to promote their services to IWAK.
Tourism Ireland board members and senior managers with local tourism companies, at Cnoc Suain, Spiddal, Co Galway.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.