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20 May 2016

Nordic tour operators check out Ireland’s Ancient East

Representatives of six of the top-producing tour operators in the Nordic region are visiting Ireland’s Ancient east this week, as guests of Tourism Ireland and Fáilte Ireland.

The tour operators, from Sweden, Denmark, Finland and Norway, are taking part in a fact-finding visit – to encourage them to include Ireland’s Ancient East as a new destination in their programmes or to expand the Ireland content of their existing programmes.

Their packed schedule includes Powerscourt House and Gardens in Enniskerry, the John F Kennedy Arboretum and Dunbrody Famine Ship in New Ross, Waterford’s Museum of Treasures and Waterford Crystal, Smithwick’s Experience Kilkenny, Irish National Stud and Japanese Gardens in Kildare and the Brú na Bóinne Visitor Centre.

Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to invite these influential tour operators to visit Ireland’s Ancient East. Fact-finding visits like this are an important element of our overall promotional programme, providing an excellent opportunity to showcase the many things to see and do in Ireland’s Ancient East – and elsewhere on the island of Ireland – to key travel decision-makers.

“2016 looks set to be another good year for Irish tourism from the Nordic countries, with the latest CSO figures showing visitor numbers up +24% for the first quarter – or more than 9,000 extra visitors compared with the same three-month period of 2015.”

  Nordic tour operators visiting the Dunbrody Famine Ship, New Ross, with Deirdre Quinn, Tourism Ireland (right); and tour guide Barbara Hunter (left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.