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May

08 May 2016

Jamie Oliver’s Food Tube films in Fermanagh

Tourism Ireland ensures millions of ‘foodies’ will see fabulous footage of Northern Ireland

Tourism Ireland’s latest promotion to highlight Northern Ireland and our special Year of Food and Drink is bringing Jamie Oliver’s hugely popular Food Tube channel to film in Fermanagh.

Tourism Ireland has invited two video bloggers from the network to come and film here. The first video was created over the weekend – when chef and broadcaster John Quilter, aka Food Busker, hit the streets of Enniskillen to create a ‘brilliant bacon sandwich’. His video – which is due to go live at the end of May – will feature Pat O’Doherty’s famous Fermanagh Black Bacon and will showcase the beautiful Fermanagh Lakelands and scenic shots of Enniskillen.

Jamie Oliver’s Food Tube is one of YouTube’s most successful food channels, featuring Jamie and a number of his friends and up-and-coming cooking talent. With some 22 million monthly views, it’s a really popular community for food lovers – and a superb platform to showcase Northern Ireland and the wonderful culinary experience on offer here.

The Fermanagh film will be promoted on Food Tube’s social platforms, including Facebook, Instagram and Twitter, using #EnjoyNI. Filming for the second video will take place this week, in Co Antrim. Tourism Ireland worked closely with Tourism NI to agree the locations to feature in both films.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “We’re really excited to work with Jamie Oliver’s Food Tube to promote Northern Ireland’s Year of Food and Drink in GB. Our message here in GB is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break. We’re inviting them to come and discover our wonderful food and drink – and also hear the stories of the passionate people who rear, make, cook, distil and serve this superb produce.”

This promotion is just one element of Tourism Ireland’s busy programme of activity throughout 2016 to highlight Northern Ireland’s Year of Food and Drink. A specially created section on Tourism Ireland’s international website, Ireland.com, is also encouraging prospective visitors everywhere to come and “take a bite out of Northern Ireland”.
  Pat O’Doherty; John Quilter, aka Food Busker; and Emily Dodd, Tourism Ireland, during filming in Enniskillen for Jamie Oliver’s Food Tube.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.