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09 May 2016

Ireland is ‘hot’ – according to international luxury travel network

An international network of luxury travel agencies, Virtuoso, has revealed its list of “hottest” destinations for the upcoming 2016 summer travel season – and Ireland is at number six on the list.

The survey shows that European destinations are top of the bucket list for most upscale American and Canadian jetsetters this summer – with Italy, the UK, France, Spain and the Netherlands ahead of Ireland in the top ten. According to Virtuoso, data was sourced from its United States and Canadian-based travel agency members – whose turnover is $35 billion – and reflects future travel for June, July and August 2016.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Virtuoso is one of the travel industry’s leading luxury networks, so the inclusion of Ireland at number six in this list is good news indeed. It’s another well-deserved accolade, which provides Tourism Ireland with a great hook to continue to promote the island of Ireland as a ‘must visit’ destination for American and Canadian travellers.

“2015 was another record-breaking year for Irish tourism from the United States and Canada; and the outlook for this year is also positive, with the most recent CSO figures for Q1 showing growth of +24.5% in visitors from North America. We are undertaking an extensive programme of promotions throughout 2016, to keep the momentum going and build on that growth.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.


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