730,000 Germans to read all about Cork
A group of top travel and lifestyle journalists from Germany has been visiting Cork this week, as guests of Tourism Ireland and Fáilte Ireland.
Representing various newspapers and a women’s magazine, with a combined readership of more than 730,000 Germans, the journalists flew to Cork Airport on the brand new Aer Lingus flight from Düsseldorf. The flight – which began earlier this month – is really good news for tourism to Cork and Tourism Ireland will be taking every opportunity to highlight the new route to prospective German holidaymakers.
During their time here, the visiting journalists sampled some of the city’s cuisine on a ‘Fab Food Trail’ culinary walking tour – taking in places like the English Market, Nash 19 and FILTER coffee shop. Their packed programme included tours of Blackrock Castle Observatory, the Rising Sons Brewery and the Lewis Glucksman Gallery. Outside of Cork city, they visited the Jameson Experience in Midleton and Fota Wildlife Park and also enjoyed a cruise of Kinsale Harbour. They stayed at Hayfield Manor during their time in Cork.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to invite this group of journalists to Cork. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase what Cork has to offer German holidaymakers.
“The new Aer Lingus flight from Düsseldorf to Cork is really great news and will expand travel options for German holidaymakers wishing to visit Cork and the South of Ireland this year. The visit by this group of journalists this week is just one element of our programme of activity to promote the service. Tourism Ireland is working closely with Aer Lingus, Cork Airport and other tourism interests, to drive demand for this new flight and to help maintain our vital network of routes.”
Germany is the third-largest market for tourism to Ireland and is estimated to be worth close to €400 million annually to our economy. Last year was a record year for Irish tourism from Germany – when we welcomed almost 630,000 German visitors, an increase of +13% on 2014. Tourism Ireland is rolling out an extensive programme of promotional activity again in 2016 – to keep the momentum going and build on that growth.
Alice Coyle, Fab Food Trails; Oliver Treptow, Tourism Ireland; Michele Wassmann, Westfälische Nachrichten (newspaper); Friedericke Schön, Laura (magazine); Dietmar Kanthak, Kölner Stadt-Anzeiger and General Anzeiger Bonn (newspapers); and tour guide Máirín Ahern, at the English Market, Cork.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.