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09 May 2016

Destination Delicious! 42,000 Britons read about Cork’s “Corking Cuisine”

An article showcasing Cork and its “Corking Cuisine” appears in the latest edition of a British magazine, profiling the city to some 42,000 readers – or potential British holidaymakers for Cork and Ireland.

Director is a magazine targeting entrepreneurs and business leaders across Britain and Tourism Ireland in London, in conjunction with Fáilte Ireland, invited journalist Chris Maxwell to visit Cork last year. The resulting article appears in this month’s edition of the magazine, under the headline “Tasteful travel”, and features great images of places like the River Lee Hotel and the English Market, as well as mouth-watering food photos taken in Café Paradiso and the Rocket Man HQ. The author describes Cork as “the perfect location to wine and dine”, says a visit to the English Market “is a must” and also recommends a visit to “the pretty fishing town of Kinsale”.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “We are delighted with the excellent coverage in Director magazine, which is a really good way of showcasing Cork and its superb culinary offering to a large audience in Britain. Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the superb culinary offering of the many things to see and do on a holiday in Cork and elsewhere around the island of Ireland.

“Great Britain is the largest market for tourism to the island of Ireland and we have seen excellent growth in British visitor numbers so far again this year, with the most recent CSO figures for Q1 showing growth of +17% in visitors from Britain. We are undertaking an extensive programme of promotions throughout 2016, to keep the momentum going and build on that growth.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.


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