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04 May 2016

Danish travel professionals visit Ireland’s Ancient East

Eight leading tour operators from Denmark have been taking part in a fact-finding visit around Ireland’s Ancient East – as guests of Tourism Ireland and Fáilte Ireland. The group flew to Dublin from Copenhagen with Norwegian Airlines.

The aim of the tour operators’ visit was to showcase our latest tourism offering, Ireland’s Ancient East, and to enthuse the tour operators about the destination – so they will extend the Ireland content of their programmes or include Ireland for the first time in their programmes. The visit was also a good opportunity to highlight ease of access from Denmark and southern Sweden to Ireland.

The busy itinerary took in places like Powerscourt House and Gardens in Co Wicklow; the John F Kennedy Arboretum and Dunbrody Famine Ship in Co Wexford; Waterford Crystal and the Viking Triangle in Waterford; as well as Smithwick’s Experience Kilkenny.

Aileen Hickey, Tourism Ireland’s Manager for the Nordic region, said: “We are delighted that this group of Danish tour operators had the opportunity to come and experience Ireland’s Ancient East. Fact-finding visits like this are an important part of our annual programme of promotions in the Nordic Region, to increase awareness of Ireland among influential travel professionals and help secure a greater share of their business.

“2016 looks set to be another good year for Irish tourism from the Nordic region, with the latest CSO figures showing visitor numbers up +24% for the first quarter of 2016 – or more than 9,000 extra visitors compared with the same three-month period of 2015.”
  Danish tour operators in Waterford with Rikke Aagaard Petersen, Tourism Ireland (front, second right); and Eva Gøtsche, Norwegian Airlines (front, third left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.