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May

25 May 2016

100,000 Indians read about Wild Atlantic Way

Wild Atlantic Way highlighted in popular Indian travel magazine

A major, 13-page article showcasing the Wild Atlantic Way appears in the latest edition of Lonely Planet Magazine India, profiling the western seaboard to some 100,000 readers – or potential Indian holidaymakers for Ireland.

Lonely Planet is an extremely popular travel magazine in India, with about 100,000 readers. Tourism Ireland in India, in conjunction with Fáilte Ireland, invited journalist Anjuman Deodhar to visit last October. The resulting article appears in this month’s edition of the magazine, describing the “breathtaking road along Ireland’s western coast” and featuring beautiful photos of Connemara, Sligo and Westport. The author asks “How can anything be so damn good?” and says “the countryside was magnificent”.

Beena Menon, Tourism Ireland India, said: “We are delighted with the excellent coverage in this month’s Lonely Planet Magazine. It’s a really good way of showcasing the West of Ireland and the Wild Atlantic Way to a large audience of potential Indian visitors for Ireland. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Indian media of the many things to see and do on a holiday on the island of Ireland.”

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.

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24 May 2016

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