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14 Mar 2016

Tourism Ireland welcomes +19% growth in overseas visitor spend and +20% growth in holiday visitors

Commenting on today’s CSO figures for 2015, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures are really strong, confirming that revenue from overseas visitors to Ireland grew by +18.6% during 2015, an additional €661 million for the Irish economy compared with 2014. Total overseas visitors grew by almost +14%; and holiday visitors grew by +20.4% during 2015 – 647,000 additional holiday visitors.”

Niall Gibbons continued: “This was an excellent performance and reflects the sentiment we’ve been hearing from our tourism industry partners overseas and here at home. We are determined to ensure that tourism growth continues. This week, we will roll out our St Patrick’s Day programme and our annual Global Greening initiative around the world. Our St Patrick’s programme will span Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, Brazil, the Middle East and South Africa. We plan to use every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, will be an invaluable boost for our overall 2016 tourism promotional drive.
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.

 

Previous Press Release

11 Mar 2016

Ireland is ‘wunderbar’ in Berlin