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08 Mar 2016

Tourism Ireland and Paul Rankin promote Northern Ireland’s Year of Food and Drink in GB

Tourism Ireland and Paul Rankin have joined forces to highlight Northern Ireland’s Year of Food and Drink in Great Britain. A brand new promotion is under way, with a special ‘visit Northern Ireland’ message appearing on some 1.6 million packs of Rankin Selection Irish brown soda bread distributed across GB.

The on-pack promotion, which will run until May, will encourage people across GB to come and visit Northern Ireland and experience our superb food and famous hospitality. It includes a competition to be in with a chance of winning a two-night stay in Belfast, which will include a delicious Belfast Food Tour.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “Tourism Ireland is delighted to join forces once again with Paul Rankin for this special promotion to highlight Northern Ireland to potential holidaymakers in Great Britain. Northern Ireland is increasingly known for its excellent food offering, wonderful chefs and world-class restaurants, and we welcome this opportunity to promote Northern Ireland as a great food destination.”

This promotion with Paul Rankin is just one element of Tourism Ireland’s busy programme of spring activity in Great Britain, to build on growth in visitor numbers last year.

David Boyce, Tourism Ireland (right), with Paul Rankin, at the launch of the special packs of Rankin Selection breads highlighting Northern Ireland’s Year of Food and Drink, which are being distributed across Great Britain.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.